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Hawie!

Before building DTC brands, I spent years shaping stories, writing screenplays, developing concepts, editing broadcast content, and serving as a Creative Producer, for major media networks and studios in the Philippines.

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Today, I use that same mastery of

pacing, storytelling, and narrative psychology for direct-response marketing.

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Whether you need a brand built from scratch or high-retention video ads that actually convert, I act as a single-person creative engine, handling strategy, visual systems, and final edits under one roof.

experience

expertise

freelance creative director

freelance creative director

screenwriter / telewriter

abs-cbn film productions / star cinema

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viva communications inc.

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(2016 - present)

abs-cbn film productions / star cinema

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viva communications inc.

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(2016 - present)

juju health and wellness inc. (2021)

viva communications inc. (2017)

ABS-CBN film productions / star cinema (2015)

ABS-CBN broadcasting corporation (2013)

marketing consultant

creative producer

concept developer

Program Editor

Get in touch

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