
Hawie!
Before building DTC brands, I spent years shaping stories, writing screenplays, developing concepts, editing broadcast content, and serving as a Creative Producer, for major media networks and studios in the Philippines.
Today, I use that same mastery of
pacing, storytelling, and narrative psychology for direct-response marketing.
Whether you need a brand built from scratch or high-retention video ads that actually convert, I act as a single-person creative engine, handling strategy, visual systems, and final edits under one roof.
experience
expertise
freelance creative director
freelance creative director
screenwriter / telewriter
abs-cbn film productions / star cinema
viva communications inc.
(2016 - present)
abs-cbn film productions / star cinema
viva communications inc.
(2016 - present)
juju health and wellness inc. (2021)
viva communications inc. (2017)
ABS-CBN film productions / star cinema (2015)
ABS-CBN broadcasting corporation (2013)
marketing consultant
creative producer
concept developer
Program Editor